We have often heard that ideas are the fuel and execution is the driving force for achieving success in running a business. With this fact in mind, it is also simple to say that people from non-tech backgrounds can come up with innovative ideas but lack the skillsets and direction to achieve their goals for execution. A study by Tech Crunch based in the EU observed from reportings of a Product Development firm that more than 50% of their clients were from nontech backgrounds and yet they had the intent and agility to bring their ideas to life and launch their products in the market.

But where the inception of ideas ends, is where the struggle of a non-tech business owner begins. Technology plays an integral part in running a business and also growing its operations. In the 21st century, every business needs technological resources and a minimal digital presence to ensure the business has credibility and scope for becoming a scalable idea. But there is a dilemma that startup founders and business owners from non-tech background experience. The lack of technological knowledge could indicate a major obstacle to the company’s future.

The Most Common Problems that Non-tech Business Owners face are –

1. Loopholes in Planning because of Lack of Analytical approach – A business needs direction and the business owner must have the ability to make the decision at the right time. These days, businesses focus on calculated decisions backed up by data, insights, and observations. The discrepancy of hailing from a non-tech background could restrict the business owners or founders from procuring and analyzing data. In this scenario, no data means no scope for trend observation, and thus, a strategy without proper direction, and a business heading into the future without insightful planning.
2. Knowing how to Hire the right Core team – Every talented candidate is often scouted for their skillset and ability to manage and execute projects. A certain level of technological intellect is expected from
   the modern talent pool of Millennials and Gen Z, considering they have partially been raised by the technology surrounding them. Several reports by popular news organizations such as Indian Express and India Times have claimed that less than 46% of graduates are employable by corporate companies and startups because they carry the necessary corporate and technological skills required to achieve organizational goals. In this competitive environment, Business owners with non-tech backgrounds might end up hiring the wrong talent or be unable to hire any human resource at all because they do not know what skills can help to elevate the business.
3. Communicating to the CTO for Product Development – A business owner can communicate his expectations and vision for the product when he knows exactly how the product functions on a technical forefront. From that point on, the CTO takes over the responsibility to bring the vision to life. But lack of knowledge means a lack of communication and that could negatively impact product development. Most people would also argue about the extended inconvenience of finding the right CTO in this scenario.
4. Creating a Business from the Idea – Considering the case of a founder or business owner from a non-tech background who has identified business opportunities from his idea. The next phase is prototyping and testing. Surveys suggest that 9 in 10 startups fail and even 7 out of 10 venture-backed startups fail because of a common reason. They are unable to innovate the product. A lack of innovation can depict a dead-end for new companies who are planning to compete in today’s market where every competitor’s business is already automated.
5. Lack of Automation means Lack of Efficiency – Let us assume the scenario of 2 restaurants. The owner of restaurant A uses handwritten bills for his customers, thus, he makes the customers wait for a few
   minutes till he adds the total, calculates the tax, and hands over the bill with a meticulous signature. The owner of restaurant B uses a POS tool to place orders and generate bills in seconds. This means automation saves time and makes the business more productive and efficient. Businesses that don’t optimize their operations with automated tools stand the risk of being left behind by more efficient competitors.

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